Job Description
Here's a breakdown:
*Requirements:*
- 2+ years of experience in social media management, preferably in the energy or sustainability sector
- Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Excellent writing and communication skills
- Ability to create engaging content (images, videos, copy) related to solar energy and products
- Familiarity with social media analytics tools (Hootsuite, Sprout Social, etc.)
- Understanding of SEO and online marketing principles
- Knowledge of the Nigerian market and solar energy industry a plus
- Bachelor's degree in Marketing, Communications, or related field
*Responsibilities:*
- Develop and implement a social media strategy to increase brand awareness and drive sales for SOLARSUPERMARKETS
- Create and curate engaging content (posts, tweets, stories, etc.) showcasing SOLARSUPERMARKETS' solar products and services
- Manage and grow followers across platforms, focusing on target audience (homeowners, businesses, etc.)
- Monitor and respond to comments and messages in a timely manner
- Analyze performance using social media metrics (engagement, reach, etc.) and adjust strategy accordingly
- Collaborate with the team to align social media efforts with business goals
- Stay up-to-date with industry trends and best practices in solar energy and social media marketing
- Create and manage social media campaigns (paid and organic) to promote SOLARSUPERMARKETS' products and services
- Optimize social media profiles and content for SEO
- Identify and partner with influencers in the solar energy space to amplify SOLARSUPERMARKETS' message
Some key skills:
- Content creation (solar-focused)
- Community management
- Analytics and reporting
- Paid social media advertising (Facebook Ads, etc.)
- Influencer partnerships
- Social media strategy for e-commerce
*Requirements:*
- 2+ years of experience in social media management, preferably in the energy or sustainability sector
- Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Excellent writing and communication skills
- Ability to create engaging content (images, videos, copy) related to solar energy and products
- Familiarity with social media analytics tools (Hootsuite, Sprout Social, etc.)
- Understanding of SEO and online marketing principles
- Knowledge of the Nigerian market and solar energy industry a plus
- Bachelor's degree in Marketing, Communications, or related field
*Responsibilities:*
- Develop and implement a social media strategy to increase brand awareness and drive sales for SOLARSUPERMARKETS
- Create and curate engaging content (posts, tweets, stories, etc.) showcasing SOLARSUPERMARKETS' solar products and services
- Manage and grow followers across platforms, focusing on target audience (homeowners, businesses, etc.)
- Monitor and respond to comments and messages in a timely manner
- Analyze performance using social media metrics (engagement, reach, etc.) and adjust strategy accordingly
- Collaborate with the team to align social media efforts with business goals
- Stay up-to-date with industry trends and best practices in solar energy and social media marketing
- Create and manage social media campaigns (paid and organic) to promote SOLARSUPERMARKETS' products and services
- Optimize social media profiles and content for SEO
- Identify and partner with influencers in the solar energy space to amplify SOLARSUPERMARKETS' message
Some key skills:
- Content creation (solar-focused)
- Community management
- Analytics and reporting
- Paid social media advertising (Facebook Ads, etc.)
- Influencer partnerships
- Social media strategy for e-commerce